Featured · research · Jul 14, 2026 · Mara Ellison
Five questions that quietly ruin user interviews
Leading questions don't sound leading when you ask them. Here are five we hear in real discovery calls, and what to ask instead.
Read the essay
The Field Guide
Research practice, product notes, and the craft of listening. One essay a month, no noise.
Featured · research · Jul 14, 2026 · Mara Ellison
Leading questions don't sound leading when you ask them. Here are five we hear in real discovery calls, and what to ask instead.
Read the essay
Most research repositories are graveyards with good intentions. The fix isn't better tagging discipline — it's changing what you store.
A word-error rate you'd forgive in a voice memo is fatal in research, where the difference between 'can' and 'can't' is the roadmap. Inside our accuracy pipeline.
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