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Fieldnote — customer research, in your team's own words

Know what your customers actually said.

Fieldnote records and transcribes your interviews, tags the themes, and builds reports where every claim links to a customer saying it.

Interview — Nora P., Research Ops at Coastline HQ

Transcribed · 24:13 · 2 speakers

ThemesLost evidenceTool sprawlReporting time

04:12Nora: Honestly, we do the interviews and then the insights just… evaporate.

04:31Nora: Notes end up in one doc, recordings in another tool, and the deck is written from memory.

05:02Interviewer: When someone challenges a finding, what happens?

05:09Nora: We dig for the quote. Sometimes for an hour. Usually we give up and soften the claim.

05:40Nora: A report that used to take me a week should really be an afternoon.

Fig. 1 — An interview, transcribed and tagged in Fieldnote.

In the field notes of teams atCoastline HQLedgerlineBrambleStaticeQuill & CoHarborlight

№ 01 — Record

Every word, without a notetaker in the room

Invite Fieldnote to the call, or drop in files afterwards. You get speaker-separated transcripts in 32 languages that learn your product's vocabulary — so the beta feature's made-up name survives week one.

How recording works

Tomorrow, 14:00 — Discovery call, Ledgerline

Zoom · Fieldnote will join and record

Consent requested from 2 participants

Vocabulary loaded — 214 workspace terms

Transcript ready ~3 min after the call

№ 02 — Tag

Themes that show their work

Fieldnote suggests themes and tells you why each quote matched, so you approve with confidence instead of auditing a black box. Six months of interviews becomes a library you can query in seconds.

See tagging in practice

Themes this month

  • Onboarding friction23 quotes · +9
  • Permissions anxiety17 quotes · +6
  • Export requests11 quotes · +2
  • Pricing clarity8 quotes · —

№ 03 — Report

Reports people quote back at you

Assemble findings where every claim carries its evidence — click a quote, hear the customer. Publish to Notion or Confluence, and the report flags itself when new interviews change the picture.

What living reports mean

Why admins stall in week one

Published to Notion · 11 linked clips · current

“I didn't want to touch permissions until someone told me I couldn't break anything.”

— Admin, mid-market · clip 02:41

Our stakeholders never read research decks. They do read Fieldnote reports, because every claim links straight to a customer clip.
Amelia Chow — Senior UX Researcher, Bramble
“We went from "I think users want this" to "here are eleven customers saying it in their own words." Roadmap meetings are unrecognizable now.”
Priya Nathan — VP of Product, Coastline HQ
“The tagging is the quiet superpower. Six months of interviews, and I can pull every mention of onboarding friction in about four seconds.”
Tomas Reiner — Founder, Ledgerline

№ 04 — Evidence

Tap a theme. Watch the proof surface.

This is the whole product in one gesture: themes aren't labels, they're highlighters. Select a tag and every supporting line lights up — in the real app, across your entire library.

Go on — the panel is live.

Interview — Nora P., Research Ops at Coastline HQ

Transcribed · 24:13 · 2 speakers

Themes

04:12Nora: Honestly, we do the interviews and then the insights just… evaporate.

04:31Nora: Notes end up in one doc, recordings in another tool, and the deck is written from memory.

05:02Interviewer: When someone challenges a finding, what happens?

05:09Nora: We dig for the quote. Sometimes for an hour. Usually we give up and soften the claim.

05:40Nora: A report that used to take me a week should really be an afternoon.

12,000 hoursof interviews transcribed

340 teamsbuilding evidence libraries

4.9 / 5average review across platforms

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